Website Experience Optimization
Your website and its associated website experience is the most powerful digital asset you have. Your website often provides the first impression of your business to your potential customers and is an important point of contact with your current customers. Hence, it is important to provide an unparalleled browsing experience to your visitors. Not only can it be useless, but also it can be harmful to increase traffic to your website if it is not user-friendly or efficient.
At Alpha Premium, we have a very down-to-earth approach focused on ROI to website experience. We act as a trusted partner and sherpas to improve your website experience and performance with an entrepreneurial approach. Thus, we focus first on the actions that will provide the greatest short-term impact before tackling complex problems that have a return on investment that is more difficult to evaluate.
We offer the following 7 services:
- Website Maintenance and Continuous Improvement
- Data-Driven Website Redesign
- Tips to Better Use Your CMS
- Website Performance Optimization
- On-Site SEO Improvement
- Conversion Funnels Optimization
- Website Forms Conversion Optimization
1. Website Maintenance and Continuous Improvement
A website is an asset that must be monitored and improved to properly reflect your competitive advantages. We offer yearly maintenance of your website to ensure that your site is running at all times and that the performance of the mobile version of your website is the best it could be. You can also take a bank of hours or support services with us to better respond to the adjustments you want to proceed, whether is it for small monthly changes or for a partial website redesign, we can support you with the following services:
2. Data-Driven Website Redesign
In some cases, it may be wise to perform a partial or complete redesign of your website, for your backend to improve performance and also for your frontend to improve user experience. To achieve this, we can support you at all stages of the process, from redefining your needs to the complete redesign of your website and support you with this service:
3. Tips to Better Use Your CMS
We understand that using your content management system (CMS) may not be your favorite task and that your time would be better spent elsewhere. On the other hand, we also understand that in some cases you prefer to be independent in managing your content. We can help you use your CMS efficiently and save you valuable time by offering these 2 services:
4. Website Performance Optimization
Your website speed is one of the most important elements both for increasing your organic traffic (e.g. from search engines such as Google, Bing, Ecosia, DuckDuckGo, etc.) and for the performance of your digital advertising campaigns (e.g. Google Search Ads, Facebook Ads, etc…). We have at our disposal several advanced tools and qualified programmers that allow us to identify technical and technological problems with your website and to correct them. To help you improve the speed of your website, we offer the following 2 services:
5. On-Site SEO Optimization
Improving the search engine optimization (SEO) of your website ensures a constant flow of traffic. Usually, companies neglect the importance of organic traffic provided by best-in-class search engine optimization (SEO) on their website. Many mistakenly believe that their company’s positioning in search results is out of their control. But simple actions, such as picture sizing, adequate page titles, and the appropriate keywords used, have a direct impact, positive or negative, on how your website ranks in search engines such as Google. We use the best tools and advanced methods to improve your SEO. To help you improve your SEO, we offer you the following 2 services:
6. Conversion Funnels Optimization
Optimizing the performance of your conversion funnel In the ecotourism and hospitality sectors, the transactional part of your website is crucial. Improved performance of your funnel will increase your revenue and decrease your coordination costs and better allocate your resources. The tools we use allow for a more in-depth analysis of the navigation paths than what Google Analytics allows. We can visualize a visitor’s exact and detailed navigation on your website, with strict respect for their privacy, and accurately identify the difficulties or irritants your visitors are facing. We favor tools from companies demonstrating social conscience, sustainability, eco-responsibility, ethics, and guaranteeing the protection of privacy and confidential data. In this sense, we offer the following service:
7. Website Forms Performance Optimization
Forms, which make up only a small part of your website, are however of major importance to your business. They allow, among other things, to initiate communication with visitors (e.g. request for information, subscription to a newsletter) and, of course, requests for special reservations which can generate significant revenue (e.g. requests for group reservations, requests for organizing events, other requests bringing in more than $10,000 per transaction). Too often, businesses take it for granted that everything works fine on their website, including the forms. By paying close attention to the most valuable sections of your site, we can help you increase your revenue. Using tools much more advanced than Google Analytics, we systematically analyze how your visitors navigate your website. In this sense, we offer the following service:
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